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What the Ami Colé Founder’s Move Teaches Beauty Brands – and the Savage Cost of Beauty Business in South Africa
Ami Colé’s closure and its founder’s move to SKIMS spotlight a harsh truth: in beauty, hype and heart aren’t enough. For many South African founders too, the cost of doing business often outpaces the dream.
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Kay Yarms Left Accounting to Build One of South Africa’s Most Influential Beauty Brands
What started as makeup tutorials filmed in her bedroom turned into one of South Africa’s most successful influencer-led beauty businesses. Now, between salon management, brand partnerships and Forbes recognition, she’s redefining what it means to be both creator and CEO in Africa’s multi-million dollar influencer economy.
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How REFY Rode the “Clean-Girl” Wave into a £100m Beauty Business
While REFY didn’t invent minimal beauty, it certainly commodified it with surgical focus. By marrying creator credibility with performance-led essentials, founders Jess Hunt and Jenna Meek turned a viral brow product into a full-scale business that’s now projecting nine-figure revenues. This is what scaling beauty looks like when culture, community and commerce move in lockstep.
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