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Why credibility matters more than visibility for founders building a personal brand today
In a talk titled How to Build a Remarkable Brand in the Age of AI, Seth Godin makes a compelling distinction between authenticity and consistency. He argues that strong brands aren’t built by showing up only when you feel inspired. They’re built by consistently acting in line with the values, promises and expectations of the…
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From Zero to 105K on LinkedIn: Lessons in Consistency, Content and Personal Branding
When seven restaurants rejected my job applications after graduation, I realised the biggest challenge wasn’t a lack of opportunity, it was a lack of visibility. That insight led me to LinkedIn, where consistently sharing my ideas transformed my career, growing an audience of over 105 000 and proving that today, reputation often precedes opportunity.
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Who Owns African Stories? Why these co-founders believe Africa needs to own its distribution, not just its stories
While conversations around African media often focus on production, talent and visibility, the pair believe the continent’s greatest challenge lies elsewhere. Distribution, accessibility and ownership remain some of the most significant barriers facing African storytelling today.
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